Another midnight opening. This time, for World of WarCraft<\/i>.<\/p>\n
Unlike Halo 2<\/i>, though, this isn’t a company-wide phenomenon. In fact, I know of no other stores in the chain doing a midnight opening.<\/p>\n
Like Halo 2<\/i> we had the product in stores, in the backroom, awaiting the street date. Pre-sells were solid, substantial, not Halo 2<\/i>-like numbers, but several times the anemic numbers Half-Life 2<\/i> produced.<\/p>\n
I pondered. What if we did a midnight opening, what if fifteen or twenty people showed up? Twenty copies of the regular edition at fifty dollars a pop, that’s a thousand dollars in sales. I pulled up the pre-sell list, called up a few customers I knew fairly well, and posed the question, “Would you be open to a midnight sale on World of WarCraft<\/i>?” Five customers called. All five said, “Damn skippy.”<\/p>\n
On Friday’s distict conference call I brought up the idea. Would the company be opposed if we did a midnight opening? My district manager was all for the idea, even encouraging it as a way of getting the jump on the competition. And visions of that thousand dollars in sales danced around my mind.<\/p>\n
I’m curious how many people will show. I expect it will be more than twenty. I hope it will be more than forty.<\/p>\n
No one is requiring that I do this. Had I the sense to not spread myself thin at this time of year–and I assure you, there are a million reasons I’m already stretched out near my limits–I might have gone the safe and narrow and banished all thought of a midnight opening from my mind. But I want to do something different, something unexpected. I want to stand apart from the crowd.<\/p>\n
I want to win.<\/p>\n
In three hours I’ll know.<\/p>\n","protected":false},"excerpt":{"rendered":"
Another midnight opening. This time, for World of WarCraft. Unlike Halo 2, though, this isn’t a company-wide phenomenon. In fact, I know of no other stores in the chain doing a midnight opening. Like Halo 2 we had the product in stores, in the backroom, awaiting the street date. Pre-sells were solid, substantial, not HaloContinue reading “Same Bat-time, Same Bat-channel”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,229],"tags":[228,4091,4124,221],"class_list":["post-184","post","type-post","status-publish","format-standard","hentry","category-video-games","category-work","tag-eb-games","tag-video-games","tag-work","tag-world-of-warcraft","entry"],"_links":{"self":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/posts\/184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=184"}],"version-history":[{"count":0,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/posts\/184\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=184"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}