{"id":1949,"date":"2008-10-11T18:09:55","date_gmt":"2008-10-11T23:09:55","guid":{"rendered":"http:\/\/www.allyngibson.net\/?p=1949"},"modified":"2008-10-11T18:09:55","modified_gmt":"2008-10-11T23:09:55","slug":"on-writing-and-bloggery","status":"publish","type":"post","link":"http:\/\/www.allyngibson.com\/?p=1949","title":{"rendered":"On Writing and Bloggery"},"content":{"rendered":"<p>Sometimes I have bonkers story ideas.  And sometimes those bonkers ideas need to&#8230; germinate.<\/p>\n<p>In July I had one of those ideas.  It was a neat hook, but where does one <i>go<\/i> with it?  I batted it around, I tried a couple of different angles, and earlier this week I figured out how to crack it.<\/p>\n<p>I put a thousand words down on the story this morning and afternoon.  I&#8217;m the worst judge of these things, but I <i>feel<\/i> that I&#8217;m over the halfway point.  I reached a good stopping point.  I&#8217;ll look at it again in the morning.<\/p>\n<p>Then, I took a look at something I&#8217;d scribbled on the subway yesterday morning.  Instead of reading <a href=\"http:\/\/www.allyngibson.com\/?p=2061\"><i>VALIS<\/i><\/a>, I sketched out a website design.<\/p>\n<p>It&#8217;s not for me.  Well, not <i>exactly<\/i>.<\/p>\n<p>At work earlier in the week one of my coworkers said, &#8220;How would you feel about picking up a blog for work?&#8221;  It was a throwaway thought, a &#8220;What if we did this?&#8221; sort of thing, and I filed the thought away in the back of my mind.<\/p>\n<p>What occurred to me Thursday night on the commute home was the idea was good, but not a <i>great<\/i> idea.  I mean, it had potential, but blogging on its own &mdash; particularly the suggested topic &mdash; wouldn&#8217;t actually <i>draw<\/i> anyone.  There are people already blogging that particular topid &mdash; and doing it better than I probably could, to be honest.<\/p>\n<p>What I came up with, on that subway ride home, was how to <i>make<\/i> the idea great.<\/p>\n<p>I wrote down the three things that I felt a potential work blog should accomplish:<\/p>\n<ol>\n<li>It has to promote the business.<\/li>\n<li>It has to promote the business&#8217; partners.<\/li>\n<li>It has to serve as a portal &mdash; draw readers in, and then offer them routes of entry into the corporate website.<\/li>\n<\/ol>\n<p>In short, it shouldn&#8217;t exist simply for the sake of existing.<\/p>\n<p>What I realized was that a traditional blog structure wouldn&#8217;t work for this.  This was more of a content-management project with the <i>trappings<\/i> of a blog.  More like a magazine, less like a blog.  But still with blog-like features.<\/p>\n<p>Friday morning, I sketched out on the subway a design.  I liked it.  It had featured articles.  It had subarticles.  It was divided up in an easy-to-understand fashion.<\/p>\n<p>This afternoon, with the words down on the short story, I decided to switch gears and work on this project some more.<\/p>\n<p>I found a free CSS template that was <i>almost<\/i> what I wanted.  I spent some time reworking the HTML the template worked with to give me something closer to what I had sketched out.  I&#8217;d sketched out four columns at the bottom.  This had three columns at the bottom.  I was okay with the three columns.<\/p>\n<p>Then, when I was <i>mostly<\/i> happy, I began turning this HTML\/CSS template combo into a WordPress theme.<\/p>\n<p>It&#8217;s mostly finished.  I have still to write the page.php file, and then I&#8217;ll upload it to my server and see if it works.  I think it will.  I&#8217;m feeling confident.<\/p>\n<p>It&#8217;s a tech demo.  Proof of concept.  Other buzzwords, too.<\/p>\n<p>And then we&#8217;ll see if my idea works. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes I have bonkers story ideas. And sometimes those bonkers ideas need to&#8230; germinate. In July I had one of those ideas. It was a neat hook, but where does one go with it? I batted it around, I tried a couple of different angles, and earlier this week I figured out how to crack<a class=\"more-link\" href=\"http:\/\/www.allyngibson.com\/?p=1949\">Continue reading <span class=\"screen-reader-text\">&#8220;On Writing and Bloggery&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75],"tags":[4096,4124,4102],"class_list":["post-1949","post","type-post","status-publish","format-standard","hentry","category-writing","tag-wordpress","tag-work","tag-writing","entry"],"_links":{"self":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/posts\/1949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1949"}],"version-history":[{"count":0,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=\/wp\/v2\/posts\/1949\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1949"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.allyngibson.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}