Yesterday I cited an early review of this week’s Hitchhiker’s Guide to the Galaxy. Today FilmThreat has a feature on the marketing of Hitchhiker’s. Two quotes stand out, both near the end:
Between the unfunny posters, unfunny trailers and unfunny website Disney isn’t doing a very good job of marketing this as a movie. The campaign had such potential that has been pissed away.
This doesn’t surprise me–Disney has always had a problem marketing films that fall outside their usual “box.”
And the other quote:
My guess is that the movie will open huge as fans will give it the benefit of the doubt. Bad word of mouth will then cause the movie to suffer Total Existence Failure and disappear completely.
Erm. This is. Not. Good.