I’ve noticed some interesting — and similar — search phrases in the logs recently. Phrases such as:
- LEGO Sarah Jane
- LEGO Doctor Who
- LEGO Daleks
- LEGO Doctor Who video game
Yes, there are people out there wanting information on LEGO Doctor Who products.
LEGO Doctor Who!
There are LEGO Star Wars sets. LEGO Batman sets. LEGO Harry Potter. In 2008 there will be LEGO Indiana Jones.
Why not LEGO Doctor Who?
The LEGO corporation is based in Europe. The BBC is based in Europe. LEGO doesn’t have to go as far to make a deal. 😉
But not just that. Doctor Who is easily the BBC’s most identifiable brand worldwide. Doctor Who is a children’s program. And it has a rabid fanbase with disposable income. LEGO could target the two markets most interested in their product — the kids and the fanboys. It’s the same market they’re targetting with their Star Wars products.
And to be honest, I’m not that taken with other LEGO’s licensed properties, but if they produced a LEGO Doctor Who line of sets, I’d be all over that. 🙂
LEGO Doctor Who. It needs to happen. I wonder who I need to write to…