The Narnia quiz the other day started me thinking.
There’s a film based on The Lion, the Witch, and the Wardrobe coming out in December. There will be a tie-in video game as well, for at least the PlayStation 2 and XBox, probably GameBoy Advance, perhaps even GameCube, PlayStation Portable, and who knows what the frell else.
The idea of running some sort of cross-promotion with the Christian bookstore a few doors down in the shopping center keeps tickling the back of the mind.
It seems to me that a film, especially a good film, based on C.S. Lewis’s works with a good tie-in video game could be the catalyst for bringing new customers to the store, perhaps customers who might not have shopped our store before but would be interested in our product (assuming the tie-in game is good) and vice-versa.
Of course, we’re talking about the store involved in the Buddy Jesus experience. Of course, I’m an atheist.
And we’re talking about a movie and a game nine months away.
Long-term view. I have a few months to think on this.