Today, Diamond launched a giant print sale — the 12K Print Sale, complete with a running theme. Shoutout to our designer Casey Dimoff for his graphic for the sale.
That title was my pitch. The remit was to refresh the branding from our usual fall sale, the Blizzard, since it’s still August as I write this. One of the ideas was the “Fall Print-acular,” but I thought leaning into the quantity — 12,000 items, our largest sale to retailers ever — was the way to go, and I sketched out some ideas to go with the title. I was a little surprised we ran with that, not that it’s a bad idea — it’s not — but there’s often a “Not invented here” bias in our marketing, and good ideas, fun ideas, are tossed aside.
Anyway.
I spent most of last Thursday working on files for the sale — order forms, spreadsheets, data uploads — and it launched today, though not without a few hiccups. I manually adjusted a few URLs this morning. We’ve never run a sale of this size before, so there were something things about a sale of this size that we didn’t know. We do now.
I wish some people would take more ownership over things that involve their spheres of affairs. I wish some people read emails, where the answers to asked questions were already answered. I wish some people cared about their jobs at least as much as I care about mine.
To my great surprise, Bleeding Cool ran the entire sales list, all thousand items, and the reduced net pricing. If that generates some extra sales, great.
The comments on the Bleeding Cool article were frustrating, to say the least.
The bankruptcy has not been smooth, the value of the name “Diamond” has been destroyed by bankers and lawyers, and the industry has decided that the current Diamond is run by thieves, swindlers, and scoundrels.
I should have spent the day writing, but I’ve felt ill for several days — my COVID tests have come back negative — and I spent the afternoon on conference calls. I’m going to wrap up what I didn’t get done this evening, because it needs to go into layout tomorrow.
I just want to do a good job, until such day as I have another job. Is that too much to ask?