Another midnight opening. This time, for World of WarCraft. Unlike Halo 2, though, this isn’t a company-wide phenomenon. In fact, I know of no other stores in the chain doing a midnight opening. Like Halo 2 we had the product in stores, in the backroom, awaiting the street date. Pre-sells were solid, substantial, not HaloContinue reading “Same Bat-time, Same Bat-channel”