More on H2G2

Yesterday I cited an early review of this week’s Hitchhiker’s Guide to the Galaxy. Today FilmThreat has a feature on the marketing of Hitchhiker’s. Two quotes stand out, both near the end:

Between the unfunny posters, unfunny trailers and unfunny website Disney isn’t doing a very good job of marketing this as a movie. The campaign had such potential that has been pissed away.

This doesn’t surprise me–Disney has always had a problem marketing films that fall outside their usual “box.”

And the other quote:

My guess is that the movie will open huge as fans will give it the benefit of the doubt. Bad word of mouth will then cause the movie to suffer Total Existence Failure and disappear completely.

Erm. This is. Not. Good.

Published by Allyn

A writer, editor, journalist, sometimes coder, occasional historian, and all-around scholar, Allyn Gibson is the writer for Diamond Comic Distributors' monthly PREVIEWS catalog, used by comic book shops and throughout the comics industry, and the editor for its monthly order forms. In his over ten years in the industry, Allyn has interviewed comics creators and pop culture celebrities, covered conventions, analyzed industry revenue trends, and written copy for comics, toys, and other pop culture merchandise. Allyn is also known for his short fiction (including the Star Trek story "Make-Believe,"the Doctor Who short story "The Spindle of Necessity," and the ReDeus story "The Ginger Kid"). Allyn has been blogging regularly with WordPress since 2004.

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