I’m so glad I don’t have to deal with this anymore — Halo 3 has reached over a million pre-orders in North America.
Which means, knowing the video game industry and who actually does pre-orders, that it’s entirely EB Games and GameStop.
Which means, knowing GameStop, that a solid third of the pre-orders are bogus. That, unfortunately, is their modus operandi.
And it’s not like copies of Halo 3 are going to be difficult to find at retail. Pre-ordering the game — unless you desperately want the super-spiffy edition — isn’t going to be a necessity.
Will Halo 3 be huge? No doubt, no doubt. I can’t wait to see the marketing synergy Microsoft has for the title. But the need to pre-order? It’s not there for me, and I don’t like being a lemming anyway. 😉
Published by Allyn
A writer, editor, journalist, sometimes coder, occasional historian, and all-around scholar, Allyn Gibson is the writer for Diamond Comic Distributors' monthly PREVIEWS catalog, used by comic book shops and throughout the comics industry, and the editor for its monthly order forms. In his over ten years in the industry, Allyn has interviewed comics creators and pop culture celebrities, covered conventions, analyzed industry revenue trends, and written copy for comics, toys, and other pop culture merchandise. Allyn is also known for his short fiction (including the Star Trek story "Make-Believe,"the Doctor Who short story "The Spindle of Necessity," and the ReDeus story "The Ginger Kid"). Allyn has been blogging regularly with WordPress since 2004.
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A fair number are going to be at Best Buy as well, and possibly Target. (I know Target did for the most recent Pokémon games, at least.)