I have spent more time in the last two months on LinkedIn than the last ten years combined. I’ve come to the conclusion that my brain doesn’t work in the LinkedIn way–the relentless selling, the endless cheeriness, the buzzword-speak, the staccato writing style–and it never will.
I saw this post this morning, and it was so much of what I don’t enjoy about LinkedIn. I’m blurring the identity of the person who asked the question, but not the commenter because I feel it’s worth discussing.

Benjamin, we are made of star-stuff. Every atom in our bodies, every atom we breathe, every atom in the trees and the clouds and the rain — they once burned in the heart of stars and fused in their supernovae. Our existences stretch back to the very birth of the universe, part of an ongoing cycle of light and fire and life and death that will continue six billion years from now when our own sun consumes the Earth and collapses in its own fiery death. We dream and we create and we love.
Stars didn’t bring light to a dark universe and die and again so we could become a “brand,” Benjamin. Such a failure of imagination and wonder! What a waste of existence! A “brand”!
I am reminded of this Serbian proverb:

We are magic.
Live like you’re magic.