Don’t Be a “Brand”

I have spent more time in the last two months on LinkedIn than the last ten years combined. I’ve come to the conclusion that my brain doesn’t work in the LinkedIn way–the relentless selling, the endless cheeriness, the buzzword-speak, the staccato writing style–and it never will.

I saw this post this morning, and it was so much of what I don’t enjoy about LinkedIn. I’m blurring the identity of the person who asked the question, but not the commenter because I feel it’s worth discussing.

Benjamin Kline: "LinkedIn is not for hiring / getting hired. It's brand building. You're the brand. Talk about the brand, what matters to the brand. How you think about the brand. Have insights. Share truths and struggles. Be real. The more you share about your niche, the more authority you have in that niche. Own it!"

Benjamin, we are made of star-stuff. Every atom in our bodies, every atom we breathe, every atom in the trees and the clouds and the rain — they once burned in the heart of stars and fused in their supernovae. Our existences stretch back to the very birth of the universe, part of an ongoing cycle of light and fire and life and death that will continue six billion years from now when our own sun consumes the Earth and collapses in its own fiery death. We dream and we create and we love.

Stars didn’t bring light to a dark universe and die and again so we could become a “brand,” Benjamin. Such a failure of imagination and wonder! What a waste of existence! A “brand”!

I am reminded of this Serbian proverb:

Be humble, for you are made of earth. Be noble, for you are made of stars.

We are magic.

Live like you’re magic.

Published by Allyn Gibson

A writer, editor, journalist, sometimes coder, occasional historian, and all-around scholar, Allyn Gibson is the writer for Diamond Comic Distributors' monthly PREVIEWS catalog, used by comic book shops and throughout the comics industry, and the editor for its monthly order forms. In his over fifteen years in the industry, Allyn has interviewed comics creators and pop culture celebrities, covered conventions, analyzed industry revenue trends, and written copy for comics, toys, and other pop culture merchandise. Allyn is also known for his short fiction (including the Star Trek story "Make-Believe,"the Doctor Who short story "The Spindle of Necessity," and the ReDeus story "The Ginger Kid"). Allyn has been blogging regularly with WordPress since 2004.

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